How much money is spent by Startups on market research per year?

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(Last Updated On: August 22, 2013)

External consultant can help startups with Market Research in order to validate their value proposition

Answer by Dragana Mendel:

That is impossible to quantify. On the other hand, startups should to extensive market research before they commit to a product development. They will probably to that in-house, tapping into their network and doing secondary research, but I would recommend paying a consultant to do a short term project to validate the market and to validate  a business model.

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About Dragana Mendel 86 Articles
Dragana Mendel is a President and Principal Consultant at ANAGARD, LLC. In her role, she provides management consulting services to small and medium size businesses on the best strategy to achieve their short and long term goals.